National Head / Senior Director, Paid Media (Global Agency) | 10+ Years Experience - Mumbai - Mumbai

Job Title: National Head / Senior Director, Paid Media (Global Agency) | 10+ Years Experience - Mumbai
Company: Talent Scape
Country: India
State: Maharashtra
State/City: Mumbai
ID: 127034519
Publication Date: 13/03/2018
Company's email: View email

Job Description: National Head / Senior Director, Paid Media (Global Agency) | 10+ Years Experience - Mumbai

Company: Talent Scape


This role is to take full ownership of all performance marketing channels (from strategy to execution) ranging across PPC, Affiliates and Display/Video. Reporting to the CEO, this role has a heavy emphasis on ROI, being responsible for significant financial goals and improvement of brand awareness, consideration, and perception. You will work closely with the wider business, across a range of projects and campaigns, ensuring the output is both strategically relevant; financially viable and delivered on time.

You Must Have -

- Proven experience working in Digital Marketing for 10+ years with at least 7 years relevant experience in Paid Media

- Bachelors / Masters degree in technology, media or advertising from a tier-1 or tier-2 college/university

- Proven people; agency management experience

- Solid understanding of attribution and proven experience of using click path analysis

- Negotiation skills are paramount

- Google AdWords Qualified

- Proven experience in being accountable for P&L

- Strong and proven written skills and advanced knowledge of Google Analytics

- Ad server training and knowledge is advantageous

- An entrepreneurial mindset where the day to day elements of your role is a foundation from which you go on to dream big and deliver, often contributing outside of your specialty.

- A creative and strategic thinker who is resilient and able to adapt to fast pace environment

- Strong communicator with excellent interpersonal skills with the ability to develop and build relationships with internal and external clients.

- An analytical mind with quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning
Your Role -

- Challenge and provide senior strategic counsel on paid media initiatives being delivered

- Getting involved in brainstorming sessions by giving strategic input, overlooking plans and executing campaigns as and when required

- Oversee new proposals, challenging and sanity checking approach, budgets, and timelines

- Ensure day-to-day operations are aligned with account strategies and commercial goal for both the client and the agency

- Inspire and lead, presenting new and missed opportunities and initiatives

- Support and manage their personal development, and approach to management of their direct reports

- Have a thorough understanding of your client's brand proposition, digital strategies, budgets and targets

- Keep a tight grip on the market and competitor analysis, to discover new opportunities pushing new channels, betas and innovations for the client to consider

- Oversee the creation of any new or existing Paid Media strategies. Challenge any proposed testing plans, ensuring the agency has a firm hypothesis through to ensuring the testing and analysis is managed accurately, as well sense-checking the final recommendations report

- Seek and develop new partnerships that help maintain and support the growth of your client's strategies. This should include nurturing these partnerships, and when necessary taking the agency lead role.

- You will challenge clients and their briefs, to ensure the outcome is possible, mutually rewarding and that you can deliver without detriment to performance and relationship.

- Lead or/and support your Paid Media Managers, and the Team Leads, on monthly forecasts, or/and any major re-forecasts, ensuring we deliver on set targets.

- Prepare, or support and present the monthly performance, analysis and insights supporting the Account Director and/or Senior Account Manager.

Work Day: Full Time
Employment type: Permanent Job
Salary: Negotiable
Positions available: 1

Age requirements:
Minimal experience: 10 years
Languages: Inglés Avanzado
Minimum required education: Posgrado en Curso
Gender: Indistinct

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National Head / Senior Director, Paid Media (Global Agency) | 10+ Years Experience - Mumbai
State: Maharashtra
State/City: Mumbai